Geo Tracking or location based marketing is a relatively new social media platform that allows small business owners to engage and reward their customers. Home based business owners have different concerns for safety and promotions than those small business owners that operate a store front.Three tips for using location based marketing as a home based business owner:1. If you are a home based business you must use your own discretion on deciding if you will participate in listing your business on the various location based marketing sites. Remember, social media is about “compound friending” so friends of friends will see that they are at your business and know where you are located. If you meet with clients at a public place consider using that address. Encourage your clients to sign in for their outdoor fitness class or program.2. You can still reward your customers by using Merchant Circle coupons, Twitter Coupons or other various applications. Do you have a referral or rewards program? As a home based business owner you can encourage loyalty by having a rewards program. It is OK to let your customers know that you appreciate their loyalty. You may offer a program where after so many purchases they get an item for free or receive a discount. Incorporate a discount day. You can use social networking to promote a product or discount on a certain day of the week such as Twitter Tuesday and provide a discount for your Twitter followers or Facebook Friday for your Facebook followers.3. If you are a home based business owner you can still actively participate in location based marketing. Use this as an opportunity to promote other business owners and engage them in conversation. Use it as a rapport building tool or use it to keep an eye on the competition. Review what your competitor who has a store front is offering.Location based marketing is growing. Is your business ready to embrace this new avenue to promote your business online? Are you ready to let your loyal customers help you promote your business by increasing your online presence? When you employ my three tips for the home based business owner you will be able to make the decision that is right for you and your small business.

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

Unfortunately there is this false notion that operating an online business from home somehow does not call for a healthy work ethic. This is dangerous and if you have bought into this notion, you need to get it out of your head now.Because if you allow yourself to be sold on this myth, you are setting up your online home based business for failure. You see, it is so easy for this myth to be reinforced online.Just take a look in the majority of sales or what is popularly called squeeze pages pushing online business opportunities. There is this false narrative surrounding most of these offers that everyone should or wants to achieve a lot overnight without having to do much of anything.The man who thinks he will not have to work, most likely won’t.Well this could very well be so for quite a number of people who are very mistaken about what it takes to have success in business. But the reality is that if you are going to have any success at all with your online home-based business it requires quite a bit of effort on your part and anything that you see to the contrary is very misleading and even dangerous.Moreover, even if this was remotely true, not everyone wants to be able to sleep late, seven days a week, work 15 minutes per day, play golf or go fishing the rest of the time.Of all the multimillionaires or billionaires you may have heard of, which one of them had this lifestyle before they made their fortune or even now that they have made it big?Not Oprah Winfrey, not Warren Buffett, not Bill Gates, not Donald Trump.In fact these people work very hard and love to work hard. Why would you let a sales page convince you that you will never have to do any hard work?The problem of course is not hard work. The problem is that the type of work you choose to do is hard on you. The solution therefore, is to find something you love to do. And find a way to make money from it. You can do this.Believing in the notion that you will not have to put in the hard work in order to make your online business successful is a dangerous myth.Never having to work hard is a myth that is meant only to play on your emotions. Resist that notion. Your hard work does not have to be hard on you. It can be fun.