Unfortunately there is this false notion that operating an online business from home somehow does not call for a healthy work ethic. This is dangerous and if you have bought into this notion, you need to get it out of your head now.Because if you allow yourself to be sold on this myth, you are setting up your online home based business for failure. You see, it is so easy for this myth to be reinforced online.Just take a look in the majority of sales or what is popularly called squeeze pages pushing online business opportunities. There is this false narrative surrounding most of these offers that everyone should or wants to achieve a lot overnight without having to do much of anything.The man who thinks he will not have to work, most likely won’t.Well this could very well be so for quite a number of people who are very mistaken about what it takes to have success in business. But the reality is that if you are going to have any success at all with your online home-based business it requires quite a bit of effort on your part and anything that you see to the contrary is very misleading and even dangerous.Moreover, even if this was remotely true, not everyone wants to be able to sleep late, seven days a week, work 15 minutes per day, play golf or go fishing the rest of the time.Of all the multimillionaires or billionaires you may have heard of, which one of them had this lifestyle before they made their fortune or even now that they have made it big?Not Oprah Winfrey, not Warren Buffett, not Bill Gates, not Donald Trump.In fact these people work very hard and love to work hard. Why would you let a sales page convince you that you will never have to do any hard work?The problem of course is not hard work. The problem is that the type of work you choose to do is hard on you. The solution therefore, is to find something you love to do. And find a way to make money from it. You can do this.Believing in the notion that you will not have to put in the hard work in order to make your online business successful is a dangerous myth.Never having to work hard is a myth that is meant only to play on your emotions. Resist that notion. Your hard work does not have to be hard on you. It can be fun.
Geo Tracking, Location Based Marketing and the Home Based Business Owner
Geo Tracking or location based marketing is a relatively new social media platform that allows small business owners to engage and reward their customers. Home based business owners have different concerns for safety and promotions than those small business owners that operate a store front.Three tips for using location based marketing as a home based business owner:1. If you are a home based business you must use your own discretion on deciding if you will participate in listing your business on the various location based marketing sites. Remember, social media is about “compound friending” so friends of friends will see that they are at your business and know where you are located. If you meet with clients at a public place consider using that address. Encourage your clients to sign in for their outdoor fitness class or program.2. You can still reward your customers by using Merchant Circle coupons, Twitter Coupons or other various applications. Do you have a referral or rewards program? As a home based business owner you can encourage loyalty by having a rewards program. It is OK to let your customers know that you appreciate their loyalty. You may offer a program where after so many purchases they get an item for free or receive a discount. Incorporate a discount day. You can use social networking to promote a product or discount on a certain day of the week such as Twitter Tuesday and provide a discount for your Twitter followers or Facebook Friday for your Facebook followers.3. If you are a home based business owner you can still actively participate in location based marketing. Use this as an opportunity to promote other business owners and engage them in conversation. Use it as a rapport building tool or use it to keep an eye on the competition. Review what your competitor who has a store front is offering.Location based marketing is growing. Is your business ready to embrace this new avenue to promote your business online? Are you ready to let your loyal customers help you promote your business by increasing your online presence? When you employ my three tips for the home based business owner you will be able to make the decision that is right for you and your small business.
A Guide on Successful Product Creation and Internet Marketing
Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.
The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.
It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!
With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.
With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.