Geo Tracking or location based marketing is a relatively new social media platform that allows small business owners to engage and reward their customers. Home based business owners have different concerns for safety and promotions than those small business owners that operate a store front.Three tips for using location based marketing as a home based business owner:1. If you are a home based business you must use your own discretion on deciding if you will participate in listing your business on the various location based marketing sites. Remember, social media is about “compound friending” so friends of friends will see that they are at your business and know where you are located. If you meet with clients at a public place consider using that address. Encourage your clients to sign in for their outdoor fitness class or program.2. You can still reward your customers by using Merchant Circle coupons, Twitter Coupons or other various applications. Do you have a referral or rewards program? As a home based business owner you can encourage loyalty by having a rewards program. It is OK to let your customers know that you appreciate their loyalty. You may offer a program where after so many purchases they get an item for free or receive a discount. Incorporate a discount day. You can use social networking to promote a product or discount on a certain day of the week such as Twitter Tuesday and provide a discount for your Twitter followers or Facebook Friday for your Facebook followers.3. If you are a home based business owner you can still actively participate in location based marketing. Use this as an opportunity to promote other business owners and engage them in conversation. Use it as a rapport building tool or use it to keep an eye on the competition. Review what your competitor who has a store front is offering.Location based marketing is growing. Is your business ready to embrace this new avenue to promote your business online? Are you ready to let your loyal customers help you promote your business by increasing your online presence? When you employ my three tips for the home based business owner you will be able to make the decision that is right for you and your small business.
Effective Marketing Strategies in Product Creation
Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.
If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.
Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.
For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.
No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.
There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.
Start a Home Based Business Online – The Advantages of Owning a Online Business
At one point of another in our employed lives, we have all dreamed of walking up to the boss’ office and giving them a Donald Trump-like “You’re fired!” and thereafter turn around and leave triumphantly. Chances are you thought twice about it because you had nothing to fall back on before. The good news is that today you can set up your own internet business and say goodbye to your boss for good.It is easy to start your own internet business as this type of venture does not come with very high start up costs. An online business is therefore a much cheaper business to begin than a business in the brick and mortar world. For one – you will not have to pay office rent – because you will not need office space. You can easily work from your living room, bedroom or even your kitchen, so long as you have your laptop and internet connectivity. What’s more, you do not need a lot of expensive office furniture to impress your clients, nor will you have to worry about paying salaries each month as you will not need any staff.To start a home based business online is simple once you know what you are doing. The low direct costs of sales that you will make with your internet business will also translate into higher profit margins for your business. For instance, if you are selling eBooks online, you will pay close to nothing in terms of stocking and delivery costs. On the other hand, if you were stocking encyclopedias for sale in the brick and mortar world… you do the math. As for your other costs such as web hosting, you will incur anywhere between $20 – 30 per month which is minimal in comparison to your profits.If you have ever had to serve a client who is having a bad day, then you will appreciate the benefits that come with not having to deal with your clients face to face through your internet business. You will find that by providing some clear and detailed information, you can avoid most of the conflicts that all business owners tend to experience with their clients. Ensure that your site has a comprehensive FAQs section for client use, and be sure to also send out emails for further clarification on any issues. By not having the customer raging in your face, you are allowed the time to calculate your response and ensure that the problem is solved without your losing a client in the process.If you want to start a home based business online, don’t wait until tomorrow, take action now.